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How we use cookies

We won’t show you crunchy cookies or a friendly grandma who hands them out. Because you know our cookies are the digital ones you’re asked to accept when you visit Poki. This page explains what they are, how we use them, and how to manage them.

What are cookies?

Key points

  • Cookies are small text files, placed on your phone, tablet, or computer by a website. They can be used to store information like language settings, game progress, and previous activity.
  • Poki places two different kinds of cookies: first-party cookies to improve your experience as a Player, and third-party cookies used by game developers and advertisers.
  • Besides cookies, there are other ways of saving and using your data, like HTML local storage and Tag Management Systems. Although technically different, we still call them “cookies”, because they do the same thing and we don’t want to bore you.

If you’ve used the internet before you should know that cookies are a big part of how websites work, now let’s dive deeper and learn more about them. Technical cookies are tiny bits of information, used on your device (for example computer or smartphone). When a cookie from our website is used on your device, it helps us to recognize you every time you visit our website. The cookie will “remember” you unless you delete it or if it stops working because it is no longer active (expired). Thanks to cookies, we can “remember” your language settings, which games you played, and how far you have progressed in those games.

More information

Cookies are small bits of data that can be placed on your computer, tablet, smartphone or other electronic “device” with which you can use the internet via a web browser. When a website is visited, the website can place these cookies on your device via your web browser. Examples of web browsers are: Microsoft Edge, Firefox, Safari, Google Chrome and Opera.

There are two different categories of cookies:

  1. First party cookies. Cookies which Poki places on your device for its own purposes.
  2. Third party cookies. Cookies placed by or for an external/third party (another company). On our website it may concern cookies from game developers or advertising partners. This is explained in the section “Who uses your data?”

Similar technologies

In addition to cookies, other techniques can also be used for similar purposes, such as so-called tag management systems and HTML Local Storage. Tag management systems are used to enable consent-choices. HTML5 Local Storage and local shared objects can be used for the same purposes as cookies. Below, when we speak of “cookies”, we also mean the similar technologies described above, unless we say otherwise.

What are cookies used for?

Key points

  • Cookies are used on our website in three ways: for essential functions, analytics, and advertising.
  • Functional cookies make the website work better and the games more fun to play. They’re used to store details about your device, operating system, and browser or keep track of your preferences and progress.
  • Analytical cookies help us learn more about how you use Poki so we can improve your gaming experience and our website.
  • Advertising cookies are used to show you ads based on your earlier activity. So, if, for instance, you love playing online games (duh!), you’re more likely to see ads related to gaming.

Some cookies are necessary for the website to work properly. If we can’t use them, the website won’t work either. Other cookies are used to count things. We want to know how many people visited the website and how many people played your favorite game! These cookies are not scary at all. They do not gather information which we include in a “profile” or something. That is why we use them without you having to say “Okay!”

More information

Poki uses three types of cookies on the website: (1) functional cookies, (2) privacy-friendly analytical cookies and (3) advertising cookies. More information on these categories is provided below.

For more detailed info on the exact cookies used on our website, please see the section Who uses your data?

Functional cookies

  • Definition functional cookies: Functional cookies are essential for the proper layout and navigation of a website. It concerns cookies (1) that are placed with the sole purpose of facilitating communication over an electronic communication network or (2) that are strictly necessary for providing you with the information-society service as requested by you.

Analytical cookies

  • Definition analytical cookies: Analytical cookies are used to analyze and map the use of a certain website, so that the quality and/or effectiveness of Poki’s services can be improved.

Advertising cookies

  • Definition advertising cookies: Advertising cookies are used on our website to show ads. The cookie checks how the ad did. For instance, how long an ad was shown and whether it was clicked on. This determines how much is paid for the ad. Advertising cookies are set by the third parties with whom Poki runs advertising campaigns.
  • Personalized advertising cookies are selected specifically for you. For instance, based on other ads you clicked on. In this way, Poki can show you ads that are likely more relevant to you, also on websites of other companies.